Tracking Services That Fix the Root Cause
Not a tool list. A structured approach to getting your data right — across every platform you run ads on.
Service 1: Tracking Foundation
Problem: Your base tracking is unreliable or incomplete.
Symptoms
- ❌ GA4 shows no eCommerce data
- ❌ Events firing inconsistently
- ❌ Cross-domain journeys broken
- ❌ Form submissions not tracked
Cause: Incorrect GTM implementation or missing data layer.
What I Do
- ✓ GA4 property setup and configuration
- ✓ GTM container structure and event architecture
- ✓ Cross-domain tracking configuration
- ✓ Enhanced eCommerce tracking (view, add to cart, purchase)
- ✓ Data layer implementation
Outcome: Every key user action tracked accurately. Your analytics data matches what actually happens on your site.
Service 2: Ad Platform Tracking Fixes
Problem: Your ad platforms are optimizing on wrong data.
Symptoms
- ❌ Meta shows 3x more conversions than GA4
- ❌ Google Ads ROAS fluctuates without reason
- ❌ Bing / TikTok conversion data missing entirely
- ❌ Enhanced conversions not configured
Cause: Pixel misconfiguration, duplicate events, or missing server-side layer.
What I Do
- ✓ Google Ads conversion tracking (tag + GA4 import)
- ✓ Meta Pixel + Conversions API (CAPI) setup
- ✓ Enhanced Conversions for Google
- ✓ Bing UET setup and verification
- ✓ TikTok, Snapchat, Pinterest pixel setup
- ✓ Deduplication logic across browser + server events
Outcome: Ad platforms receive accurate signals. ROAS reflects reality. Optimization improves.
Service 3: Server-Side Tracking
Problem: You’re losing conversions you’ve already paid for.
Symptoms
- ❌ iOS traffic shows near-zero conversions
- ❌ Match rate below 60% in Meta Events Manager
- ❌ Ad blockers silently removing conversion data
- ❌ Pixel fires intermittently in testing
Cause: Relying entirely on client-side (browser) tracking. Modern browsers and iOS block this by default.
What I Do
- ✓ Server-side GTM setup on your own domain
- ✓ Meta CAPI server-side integration
- ✓ First-party cookie implementation
- ✓ Match rate optimization (EMQ score improvement)
- ✓ Server + browser deduplication
Outcome: Conversions captured even when browsers block them. Match rates above 85%. Data loss eliminated.
Service 4: Tracking Audit
Problem: You don’t know what’s broken, how bad it is, or where to start.
What the Audit Covers
- GA4 property + event configuration
- GTM container — tags, triggers, variables
- All ad platform pixels and conversion actions
- Attribution model and reporting settings
- Data layer implementation
- Cross-domain and cross-device tracking
- Server-side vs client-side discrepancy
- Event deduplication logic
What You Receive
- 📄 Full written audit report
- 🎯 Prioritized list of issues (critical / high / medium)
- 🔍 Root cause for each issue
- 🔧 Recommended fix for each issue
- 💡 Estimated impact of fixing each issue
Outcome: Complete visibility into what’s broken and exactly what to do about it — whether you fix it yourself or hire me.
Not sure which service you need?
The audit tells you exactly what’s broken and what to fix first.
Which Service Do You Need?
| Situation | Recommended Service | Timeline | Pricing |
|---|---|---|---|
| Don’t know what’s broken | Tracking Audit | 1–2 days | Contact for pricing |
| Base GA4 / GTM broken | Tracking Foundation | 2–4 days | Contact for pricing |
| Ad ROAS unreliable | Ad Platform Fixes | 3–5 days | Contact for pricing |
| Losing iOS conversions | Server-Side Tracking | 4–7 days | Contact for pricing |