How to Send GA4 Events Using Measurement Protocol from Google Sheets (Step-by-Step Guide)

Learn how to send GA4 events directly from Google Sheets using the Measurement Protocol and Google Apps Script. A step-by-step guide for tracking offline data, form responses, and custom events without GTM.

How to Use GTM Server-Side Custom Domain to Extend Cookie Lifetime (400 Days)

Learn how to use a GTM server-side custom domain cookie lifetime setup to extend tracking to 400 days. Fix broken attribution, recover lost conversions, and improve ROAS with first-party data.

How to Fix GA4 Data Loss from Ad Blockers Using Server-Side GTM (2026 Guide for San Francisco Businesses)

Is your GA4 missing 20–50% of traffic data? Learn how San Francisco businesses can fix GA4 data loss caused by ad blockers using server-side GTM — complete step-by-step setup guide with Consent Mode v2 and CCPA compliance tips.