Enhanced Ecommerce Tracking Setup (GA4 + Google Tag Manager)

📊 Enhanced Ecommerce Tracking Setup

Stop guessing your store’s performance — start tracking real revenue data.

I will configure a complete Enhanced Ecommerce Tracking system that shows:

• Product views

• Add to cart actions

• Checkout steps

• Purchases & revenue

• Refund data (if available)

• Customer journey behavior

All data will be accurately tracked inside Google Analytics 4 using Google Tag Manager.

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✅ What You’ll Get

• GA4 Enhanced Ecommerce tracking setup

• Google Tag Manager configuration

• Product view tracking

• Add-to-cart tracking

• Remove-from-cart tracking

• Checkout step tracking

• Purchase & revenue tracking

• Transaction ID tracking

• Conversion event setup

• Debugging & testing

• Real-time validation

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🛒 Supported Platforms

• WooCommerce (WordPress)

• Shopify

• Magento

• OpenCart

• Custom ecommerce sites

(If WooCommerce only, remove others.)

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📈 Why This Matters

Without enhanced ecommerce tracking, you can’t see:

• Which products generate profit

• Where customers drop off

• Your true ROAS

• Funnel conversion rates

This setup enables data-driven scaling of ads and marketing campaigns.

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⚙️ Tools Used

• Google Analytics 4

• Google Tag Manager

• Data Layer Implementation

• DebugView Testing

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🚀 Delivery Process

1. Access review

2. Tracking plan creation

3. GTM implementation

4. GA4 configuration

5. Testing & debugging

6. Final validation