Four things I fix
Most stores need one or two of these. If you can see a symptom but not a cause, the audit tells you which.
GA4 and GTM setup
Missing or duplicate purchases, revenue that doesn’t match Shopify or WooCommerce, funnels that drop to zero at checkout.
How I fix it
Server-side tracking with Stape
Ad blockers, iOS cookie loss, Safari’s 7-day expiry, and the honest cost of running Stape.
How I fix it
Meta Pixel and Conversions API
Event match quality, deduplication, Events Manager showing wrong numbers, Shopify native versus custom CAPI.
How I fix it
Consent Mode v2
EU and UK compliance, the Google Ads conversion drop after March 2024, CMP integration, modelled conversions.
How I fix it
Not sure which one you need?
That’s what the audit is for. I look at the whole stack, tell you what’s broken and in which order to fix it, and quote the fix. Most clients start here.