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Analytigrow

Cookie policy

Last updated 4 November 2026

This page lists every cookie this site sets, who sets it, and what it does. The consent banner lets you choose; nothing in the analytics or marketing categories loads until you accept.

How consent works here

Google Consent Mode v2 is set in the page head before Google Tag Manager loads, with analytics_storage, ad_storage, ad_user_data and ad_personalization defaulted to denied for every visitor. When you accept, the banner updates those signals and the tags fire. When you decline, GA4 and Google Ads tags send cookieless pings that carry no identifiers, which Google uses to model aggregate behaviour. The Meta Pixel does not load at all without marketing consent. You can change your choice at any time from the link in the footer.

Strictly necessary

Required for the site to work. Not optional.

Cookie

Set by

Purpose

Lasts

__cf_bm

Cloudflare

Bot protection

30 minutes

cf_clearance

Cloudflare

Security challenge pass

1 year

CookieConsent

This site

Stores your consent choice

1 year

Analytics

Measures how the site is used. Loads only with consent.

Cookie

Set by

Purpose

Lasts

_ga

Google Analytics 4, set via first-party subdomain

Distinguishes visitors

2 years

_ga_XXXXXXXX

Google Analytics 4

Keeps session state

2 years

FPID

Server-side GTM

Server-set first-party identifier, HttpOnly

2 years

Marketing

Lets ad platforms attribute an enquiry to a campaign. Loads only with consent.

Cookie

Set by

Purpose

Lasts

_fbp

Meta Pixel

Browser identifier for Meta ads

3 months

_fbc

Meta Pixel

Stores the click ID from a Meta ad

3 months

_gcl_au

Google Ads

Conversion linker for ad click attribution

3 months

FPLC

Server-side GTM

Server-set linker for cross-domain attribution

20 hours

A note on server-side cookies

Server-side tagging means some of these cookies are set by this site’s own subdomain rather than directly by Google or Meta. That makes them first-party, which is why they last longer in Safari. It does not change what they are used for, and they still only load with your consent.