Google Ads management that starts from clean conversion data
I run Search, Shopping and Performance Max campaigns for e-commerce and lead-generation businesses. Smart bidding is only as good as the conversions you feed it, so the first thing I check is what Google is actually optimizing toward.
The problem you're seeing
Spend goes up, cost per acquisition goes up with it, and the reports say the campaigns are fine. Performance Max takes most of the budget and you can’t see where it goes. Conversions in Google Ads don’t match the orders or leads you actually received.
Often the bidding problem is a measurement problem underneath. If Google is counting page views, duplicate purchases or form views as conversions, every automated bid strategy is optimizing toward the wrong thing.
Why it happens
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Conversion actions counting the wrong thing, such as page views or every form view, so smart bidding chases cheap clicks that never buy.
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Primary and secondary conversion actions mixed up, so bidding uses goals you never meant it to.
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Performance Max running without brand exclusions or useful audience signals, taking credit for sales that would have happened anyway.
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Search terms nobody has reviewed in months, with budget spent on irrelevant queries.
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Merchant Center feed problems that limit which products can show in Shopping and Performance Max.
What I do
01
Audit conversion tracking and conversion actions first, and fix whatever counts wrongly, including enhanced conversions where they apply.
02
Review account structure, bidding, budgets, search terms and the product feed, and write down what I’d change and why.
03
Restructure where it’s needed: campaigns grouped by margin or intent, clean negative keyword lists, budgets set per campaign.
04
Manage the account week to week: search terms, bids and budgets, ads and assets, feed issues.
05
Report monthly in Looker Studio, with Google Ads results reconciled against your actual orders or CRM.
What you get
An account that optimizes toward real purchases or qualified leads, a written record of every structural change and why I made it, and a monthly report that matches your own sales numbers.
Who this is for
E-commerce stores and lead-generation businesses spending enough on Google Ads that wasted budget matters, and owners who want one person accountable for both the tracking and the campaigns.
Questions I get asked
Do you change my tracking before running ads?
Only if it’s wrong. If each conversion action counts the right thing once, I leave it alone. If not, fixing it comes first, because every bid decision depends on it.
Do you use Performance Max?
Yes, where it fits, with brand exclusions, a clean product feed and audience signals. I compare its results against Search and Shopping instead of relying on its own reporting alone.
Do I keep ownership of the account?
Yes. You own the account and the billing. I work in it through manager access, and everything I build stays with you.
How do you report results?
A Looker Studio report with spend, conversions and cost per acquisition from Google Ads next to your actual orders or leads, so you can see where the two agree and where they don’t.
Start with what you can measure.
Tell me what you want to improve and what you’ve already tried. I’ll reply with what I’d look at first and whether I’m the right person for it.