I fix the data your ads run on.

I’m Ghazanfar. I run Analytigrow as a one-person consultancy and work as Senior Digital Analyst at Bowery Boost in New York. Everything on this site is my own work.

I started freelancing in 2018 doing WordPress development and malware removal. That work meant reading a lot of other people’s code, and after a couple of years I noticed the same thing on almost every e-commerce site I touched: the tracking was broken, and the owner was making ad spend decisions off it anyway. Fixing that turned out to be more useful than building another theme, so I moved into conversion tracking full time.

Since then I’ve worked with stores and agencies in the US, UK, EU and UAE, mostly through Upwork where I’ve held Top Rated status with a 100% Job Success Score for several years. Some clients are a one-week fix; one cleaning company has been with me for five years. In 2024 I joined Bowery Boost, a performance marketing agency in New York, as Senior Digital Analyst, where I look after measurement for their e-commerce clients alongside my own.

I have a BS in Computer Science from Government College University Faisalabad and I’m based in Punjab, Pakistan. I work async across US, UK, EU and UAE hours, which in practice means you message me, I reply with findings and a screen recording, and nobody has to book a call.

How I work

Audit first

I don’t quote a rebuild before I’ve seen what fires. The audit is the first step on every engagement because it decides the scope.

Fix end to end

I don’t hand a list of findings to your developer. I get access, make the changes, and own the result.

Verify live before calling it done

Nothing is finished until I’ve placed a test order, watched it land in GA4 and Meta, and compared a full period against the platform. You get the recording.

Write it down

Every container I touch comes with a document listing each event and where it fires, so the next person can read it.

What I use every day

Google Analytics 4

Google Tag Manager, web and server

Stape

Meta Events Manager and Conversions API

Google Ads conversion tracking

Consent Mode v2 with Cookiebot, Cookieyes, Usercentrics

Shopify customer events

WooCommerce

Looker Studio

Chrome DevTools, Tag Assistant, Meta Pixel Helper

Find out what's actually broken.

A tracking audit tells you exactly which events are wrong, why, and what it takes to fix them. No pitch deck, just the findings.