SEO for e-commerce and service businesses, measured in Search Console
Technical fixes, content that answers what your customers search for, and internal linking that helps Google understand the site. Progress is reported from Search Console and your own sales data, so you can see what organic search actually brings in.
The problem you're seeing
Organic traffic has flattened or dropped and nobody can say why. Product and category pages sit on page two. Search Console lists pages as discovered but not indexed. A redesign or migration lost rankings, and old links now point at 404s.
SEO problems often hide where nobody looks: redirects lost in a migration, duplicate URLs from filters and parameters, pages Google crawls and then decides not to index.
Why it happens
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Migrations and redesigns launched without redirects from old URLs, losing the links and rankings those pages had built.
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Filter, sort and tracking parameters creating thousands of near-duplicate URLs.
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Thin category and product pages carrying the same manufacturer copy as every other store.
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Content written around keywords instead of the questions customers actually ask.
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No measurement beyond rankings, so nobody knows which organic pages bring revenue.
What I do
01
Technical audit with Search Console and a crawl: indexing, redirects, canonicals, sitemaps, Core Web Vitals and structured data.
02
Fix technical issues in priority order, starting with anything that stops important pages from being crawled or indexed.
03
Keyword and intent research for your products and services, mapped so each page targets one intent and pages don’t compete with each other.
04
Improve existing pages first, then publish new content where there’s a real gap, with internal links that connect related pages.
05
Report monthly from Search Console and GA4: clicks, impressions, positions, and the organic revenue or leads behind them.
What you get
A prioritized technical fix list with the fixes made, a keyword map that assigns one intent to each page, improved and new content, and a monthly report tying organic search to revenue or leads.
Who this is for
WordPress, WooCommerce and Shopify businesses whose organic traffic has stalled or dropped, and sites recovering from a migration that lost rankings.
Questions I get asked
How long does SEO take to show results?
Technical fixes can show in Search Console within weeks of Google recrawling the pages. Content and authority take longer, usually months. I report what changed each month so you can see the direction early.
Do you build backlinks?
I don’t buy links or use link schemes, which break Google’s spam policies. I help you earn links through useful content, listings that make sense for your business, and outreach drafted for you to send.
Will you write the content?
Yes, or I brief your writer. Either way each page is planned against one search intent and checked so it doesn’t duplicate an existing page.
Which platforms do you work with?
Mostly WordPress, WooCommerce and Shopify. The principles are the same elsewhere, but I’m fastest where I can make the changes myself.
Start with what you can measure.
Tell me what you want to improve and what you’ve already tried. I’ll reply with what I’d look at first and whether I’m the right person for it.