AI search optimization for Google AI Overviews, ChatGPT and Copilot
People now get answers from AI Overviews, ChatGPT and Copilot before they click a result. I make sure your site is a source those systems can find, understand and cite, using the same foundations Google says matter for AI search.
The problem you're seeing
Clicks from Google are falling even where rankings hold, because an AI Overview answers the question first. Competitors get named in ChatGPT answers about your category and you don’t. You’ve been offered “GEO” packages that promise placement in AI answers without explaining how.
There’s no separate trick for AI answers. Google’s guidance on AI search says the same practices that work for Search apply to AI Overviews and AI Mode: useful content, pages that can be crawled and indexed, and a clear page experience.
Why it happens
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Pages blocked from crawling, or important content loaded only by scripts that crawlers struggle to render.
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Answers buried deep in long pages instead of stated clearly near the top of the section that asks the question.
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Vague content that doesn’t say anything specific enough to be quoted.
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Structured data that contradicts what’s on the page, or none at all.
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Brand and product details that differ across your own pages and other sites.
What I do
01
Check crawl access for search and AI crawlers in robots.txt and at the server, and confirm the key pages are indexed.
02
Review your most important pages for clear, direct answers to the questions customers ask, and rewrite where the answer is buried.
03
Add or correct structured data so it matches the page, and make brand details consistent across the site.
04
Track visibility: Bing Webmaster Tools reports Copilot citations, and I sample Google AI Overviews for your key queries on a schedule.
05
Improve and extend content month by month based on what gets cited and what doesn’t.
What you get
A crawl and content review focused on AI visibility, the fixes made, and a monthly record of where your site is cited in Copilot and observed in Google AI Overviews for the queries that matter to you.
Who this is for
Businesses already investing in SEO who are seeing AI answers take clicks, and brands that want to know whether they appear when customers ask AI tools about their category.
Questions I get asked
Is GEO different from SEO?
Mostly no. Google says there are no extra requirements to appear in AI Overviews beyond normal SEO best practice. The difference is emphasis: clear answers, accurate structured data and being a source worth citing.
Can you guarantee my brand appears in AI answers?
No. Nobody controls what these systems cite, and answers vary by user and query. I can make your site easier to find, understand and quote, and measure how often it happens.
Should I block AI crawlers?
It’s a business decision. Blocking a crawler keeps your content out of that company’s products, including its answers. I’ll explain which crawler does what so you can choose.
Do you make separate pages for AI?
No. Showing crawlers different content from what people see breaks Google’s spam policies, and it splits your effort. I improve the real pages your customers read.
Other services
Start with what you can measure.
Tell me what you want to improve and what you’ve already tried. I’ll reply with what I’d look at first and whether I’m the right person for it.