BigQuery GA4 Export: User Lifetime Value Query and Channel LTV Analysis
Calculate user lifetime value from GA4 BigQuery export data—SQL queries for total LTV per user, LTV by acquisition channel, and cohort-based payback period analysis.
GA4 Consent Mode v2 GTM Implementation: Complete Step-by-Step Guide
How to implement GA4 Consent Mode v2 in GTM—set default consent states, integrate your CMP, configure tag consent requirements, and verify compliance with Google’s debugger.
TikTok Ads Pixel Server-Side Events via GTM: Complete Setup Guide
Step-by-step guide to sending TikTok Pixel events server-side via GTM using the TikTok Events API—beat ad blockers, improve match quality, and recover missing conversions.
Looker Studio GA4 Cohort Retention Dashboard: Build a Retention Heatmap from BigQuery
How to build a GA4 cohort retention heatmap in Looker Studio using BigQuery SQL—track weekly user retention by acquisition channel and spot product changes that improve stickiness.
BigQuery Scheduled Queries for GA4 Session Attribution: Automate Your Daily Reports
How to build an automated GA4 session attribution model in BigQuery using scheduled queries—with SQL for last-touch and multi-touch attribution and Looker Studio integration.
GTM dataLayer Push for WooCommerce Purchase Event: Complete PHP Implementation
Add reliable GA4 purchase tracking to WooCommerce with a custom PHP dataLayer push—complete code, GTM tag setup, and deduplication to prevent double-counting.
GA4 Funnel Exploration Report for Checkout Abandonment Analysis
How to use GA4 Funnel Exploration to identify exactly where shoppers abandon your checkout—with step-by-step setup, device segmentation, and actionable optimization strategies.
Server-Side GTM Meta CAPI Integration: Step-by-Step Setup Guide
A complete step-by-step guide to integrating Meta Conversions API through server-side GTM—beat ad blockers, improve match quality, and lower your cost per acquisition.
GA4 Custom Dimensions for Ecommerce Item Attributes: Complete Implementation Guide
How to set up GA4 item-scoped custom dimensions to track product brand, sale status, margin tier, and other ecommerce attributes—with GTM dataLayer examples and BigQuery queries.
Looker Studio Blended Data Source: Combining GA4 and BigQuery
Learn how to blend GA4 and BigQuery data sources in Looker Studio to build unified dashboards that show ad spend, sessions, and conversions in one view.