Conversion tracking services for ad spend you can trust
I audit, fix and verify conversion tracking across Google Ads, GA4, Meta, LinkedIn and Microsoft Advertising, so the numbers your campaigns bid on match the orders and leads in your store or CRM. Every engagement starts with an audit and ends with live proof that it works.
What clients notice before they contact me
Nobody hires me because a tag is misconfigured. They hire me because something in the business stopped making sense. Google Ads reports more sales than the store took. Meta shows half the purchases it used to. GA4 revenue is a third lower than Shopify. Leads come in, but the ad platforms can’t tell which campaign sent them. Smart Bidding drifts toward cheap clicks that never buy. Each of those has a technical cause I can find and remove.
Problems I fix
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Conversions counted twice. A platform app and a GTM tag both firing, a purchase tag on a reloadable thank-you page, or two primary actions for one sale. I trace every source and leave one.
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Conversions missing. Click IDs stripped by redirects, checkouts on another domain, consent banners blocking tags for everyone, or ad blockers. I fix the browser layer and add server-side tracking where it pays off.
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Wrong values. Revenue sent as text, missing currency, shipping and tax mixed in on one platform and not another. I make value, currency and order ID consistent everywhere.
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Leads with no source. Forms that fire on view instead of submit, and CRM deals that never get back to Google Ads, Meta or LinkedIn. I connect lead and offline conversion data so closed revenue reaches the platform.
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Weak matching and broken consent. No enhanced conversions, poor Meta Event Match Quality, and Consent Mode that either blocks everything or ignores choices. I set up hashed matching and consent that behaves correctly in both states.
How an engagement runs
01
Audit first. I review every ad platform, GA4, GTM and the site itself, then compare a full week of platform data against your backend orders or CRM leads. You get a written list of what is broken, why, and what it costs you.
02
Agree the scope. You see exactly what I will change before I change it. No surprise work, and nothing gets touched in your live accounts without a plan.
03
Fix end to end. I rebuild the data layer, GTM container, platform tags, Conversions APIs, server-side container on Stape, enhanced conversions and Consent Mode as needed. I do the work myself and don’t hand it off to your developers.
04
Verify live with proof. Real test conversions on the live site, Tag Assistant and DebugView recordings, platform diagnostics, and a backend comparison. Nothing is called fixed until the numbers line up.
05
Hand over. A named, documented container and a short note on what each tag does, so your team or agency can maintain it. Questions after handover are answered.
Platforms I cover
Google Ads conversion tracking with enhanced conversions and offline imports through Data Manager. GA4 key events and ecommerce. Google Tag Manager, client-side and server-side on Stape. Meta Pixel and Conversions API with deduplication. LinkedIn Insight Tag and Conversions API. Microsoft Advertising UET with consent mode. Shopify Customer Events, WooCommerce, WordPress form plugins, Klaviyo and CRM connections. CookieYes, Cookiebot and other consent platforms through Consent Mode v2.
Who this is for
US ecommerce brands and lead-gen businesses spending real money on Google, Meta, LinkedIn or Microsoft ads, and agencies that inherited a tracking setup nobody can explain. If you want to understand the subject first, start with my guide to conversion tracking, then the deep dives on Google Ads conversion tracking and GA4 conversion tracking.
Conversion tracking services FAQ
How long does a conversion tracking project take?
The audit takes about three working days once I have access. Fix time depends on how many platforms and sites are involved, and you get a timeline for it along with the audit findings.
Do you work directly in my accounts?
Yes. I work in your Google Ads, GA4, GTM, Meta Events Manager and store or CMS with the access level each one needs, and I make every change myself. I don’t pass fixes to your developers to implement.
Will I lose historical data?
No. Your history stays in every platform. I fix what fires from now on and note the date of each change so you can read reports across it.
Do you set up server-side tracking?
Yes, using server-side Google Tag Manager hosted on Stape, for Google Ads, GA4, Meta Conversions API and other platforms. I fix the browser layer first, because a server container only forwards what it receives.
What do you need to get started?
Admin or editor access to the ad accounts, GA4 and GTM, plus access to your store or website. Send me the URL and the platforms you advertise on, and I’ll tell you what the audit will cover.
Find out what's actually broken.
A tracking audit tells you exactly which events are wrong, why, and what it takes to fix them. No pitch deck, just the findings.