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Free tracking tools

Two free tools I built for my own audits. Run them on your site, get the headline problems, and get the full report by email.

GA4 audit tool result showing GA4 loading twice, a missing purchase event and consent set too late

GA4 audit tool

Enter your site and I check whether GA4 is installed, whether it loads once or twice, whether ecommerce events are present, and whether the consent state is set before the first hit.

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GA4 tag present and loading once

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GTM container count and load order

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Purchase and ecommerce events on key pages

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Consent default set before GTM

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Known duplicate patterns, native plus GTM

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Cookie expiry on first-party cookies

Run the GA4 audit
Server-side tracking auditor result checking the tagging server, custom loader, cookie expiry and request routing

Server-side tracking auditor

Checks whether your tagging server is on a first-party subdomain, whether cookies are set with a long expiry, whether the custom loader is in use, and whether GA4 and Meta requests actually go through it.

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Tagging server domain and SSL

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Custom loader in use

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Cookie set from server with long expiry

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GA4 and Meta requests routed server-side

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Response times from the server container

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Find out what's actually broken.

A tracking audit tells you exactly which events are wrong, why, and what it takes to fix them. No pitch deck, just the findings.

Get a tracking audit